When our friends at Wild Fork approached us to help launch their very first campaign in the U.S. and Canada, we knew we had an opportunity to shape something bold and deeply human.
We developed the creative concept around the five senses, capturing the messy, tactile joy of cooking, the emotional power of sharing food, and the nostalgic pleasure of meals made at home. The goal was to move beyond typical food advertising and highlight the raw, sensory experiences that make food, and life, feel joyful and real.
The campaign, titled "Happiness Is a Freezer Away," positioned Wild Fork not just as a frozen food brand, but as a gateway to moments of deep connection, comfort, and flavor.
The work spanned broadcast, social, digital, in-store, and OOH (Out-of-Home)
The work spanned broadcast, social, digital, in-store, and OOH (Out-of-Home)
CREATIVE DIRECTOR - Ryan Gerber
ART DIRECTION (Video and Design) - Antonio Martinez, Paola Vitale & Jorge Luna
GRAPHIC DESIGN - Susana Linares, Alison Dueñas
VIDEO EDITING - David Forero
COPYWRITING - Matt Ragghianti & Veronica Montejo
PROJECT MANAGER - Katherine Hernández
Created for Modest Creative Agency (part of Hylink Group)
