When we are in love, we struggle to explain exactly what they mean to us. Our words become the prisoners of our hearts. Luckily, there are a few gifts so perfectly suited to the occasion, they require no further explanation. Like a pair of Rene Caovilla shoes.
With close attention to typography and composition, I art directed this campaign by creating 10 key visuals and 2 animations featuring a timeless editorial design that questioned the dimensions of a 2D space paved by different flowers that universally represent love. This campaign was live in WeChat and Weibo in August 2023.
ART DIRECTION - Antonio Martinez
PRODUCT PHOTOGRAPHY & RETOUCHING - Antonio Martinez
GRAPHIC DESIGN - Antonio Martinez & Terry Hsu
COPY - Matt Ragghianti & Pika Lin
ANIMATION - Nikk Victoriano
Created for Hylink Group
