In response to China's reopening to international travel, our client, the Saudi Travel Authority, aimed to position Saudi Arabia as an alluring destination for adventurous travelers with the central concept of "Yalla!"
Our creative direction focuses on evoking the exhilaration and joy associated with embarking on an adventure and embracing life's limitless possibilities in Saudi Arabia's remarkable offerings.
CLIENT - Saudi Tourism Authority
EXECUTIVE CREATIVE DIRECTOR - Ryan Gerber
CREATIVE DIRECTION & COPYWRITER - Matt Ragghianti
PRODUCTION COMPANY - Purple Brain
VIDEO EDITORS - Antonio Martinez & David Forero
TYPOGRAPHY ART DIRECTION - Paola Rodríguez
COLOR GRADE - Antonio Martinez
